PRESS
The Booze Business, New York, 17.04.2017
http://www.boozebusiness.com/that-sit-will-never-sell
‘Idea to Value’ podcast 04.05.2017
https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-012-david-gluckman-never-plan-b/
The Drum 19.05.2017
http://www.thedrum.com/opinion/2017/05/19/shit-will-never-sell-baileys-irish-cream-creator-how-new-brands-can-avoid-failure
The Taste (Ireland) 20.05.2017
http://thetaste.ie/wp/that-will-never-sell-book-david-gluckman/
Brand Genetics.com 04.06.2017
http://brandgenetics.com/how-to-innovate-successfully-5-key-lessons-from-the-man-who-invented-baileys/
Dermot & Dave Talk FM
http://www.todayfm.com/DermotandDave/podcasts/72988/David-Gluckman---The-Inventor-Of-Baileys
Writers & Artists October 20117
https://www.writersandartists.co.uk/writers/advice/1187/self-publishing/considering-self-publishing/
Management Today November 2017
https://www.managementtoday.co.uk/9-ways-create-killer-brand/leadership-lessons/article/1445691
The Irish Times 02.10.2017
https://www.irishtimes.com/culture/books/in-1973-i-invented-a-girly-drink-called-baileys-1.3240945
The Irish Times 03.10.2017
https://www.irishtimes.com/culture/books/nul-pints-daft-guinness-and-ladies-guinness-1.3242416
Irish Post 09.10.2017
http://irishpost.co.uk/1973-i-invented-baileys-meet-man-behind-famous-irish-drink/
Daily Mail On-line 13.10.207
http://www.dailymail.co.uk/femail/food/article-4976654/Inventor-Baileys-David-Gluckman-reveals-career-secrets.html
Irish Independent 20.11.2017
http://www.independent.ie/business/media/john-mcgee-baileys-is-proof-new-ideas-and-/marketing-still-vital-35812318.html
System1 Research 16.10.2017
https://www.system1research.com/blog/that-sit-will-never-sell-turning-potential-winners-into-profitable-launches
LSE Business Review 06.10.2017
http://blogs.lse.ac.uk/businessreview/2017/10/06/how-the-uk-came-to-adore-branded-wine-le-piat-dor/
The Guardian 01.12.2017
https://www.theguardian.com/books/2017/dec/01/the-best-books-on-drink-of-2017
The Irish times 08.01.2018
https://www.irishtimes.com/culture/books/baileys-origin-story-is-cream-of-irish-times-books-in-2017-1.3336618
http://www.boozebusiness.com/that-sit-will-never-sell
‘Idea to Value’ podcast 04.05.2017
https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-012-david-gluckman-never-plan-b/
The Drum 19.05.2017
http://www.thedrum.com/opinion/2017/05/19/shit-will-never-sell-baileys-irish-cream-creator-how-new-brands-can-avoid-failure
The Taste (Ireland) 20.05.2017
http://thetaste.ie/wp/that-will-never-sell-book-david-gluckman/
Brand Genetics.com 04.06.2017
http://brandgenetics.com/how-to-innovate-successfully-5-key-lessons-from-the-man-who-invented-baileys/
Dermot & Dave Talk FM
http://www.todayfm.com/DermotandDave/podcasts/72988/David-Gluckman---The-Inventor-Of-Baileys
Writers & Artists October 20117
https://www.writersandartists.co.uk/writers/advice/1187/self-publishing/considering-self-publishing/
Management Today November 2017
https://www.managementtoday.co.uk/9-ways-create-killer-brand/leadership-lessons/article/1445691
The Irish Times 02.10.2017
https://www.irishtimes.com/culture/books/in-1973-i-invented-a-girly-drink-called-baileys-1.3240945
The Irish Times 03.10.2017
https://www.irishtimes.com/culture/books/nul-pints-daft-guinness-and-ladies-guinness-1.3242416
Irish Post 09.10.2017
http://irishpost.co.uk/1973-i-invented-baileys-meet-man-behind-famous-irish-drink/
Daily Mail On-line 13.10.207
http://www.dailymail.co.uk/femail/food/article-4976654/Inventor-Baileys-David-Gluckman-reveals-career-secrets.html
Irish Independent 20.11.2017
http://www.independent.ie/business/media/john-mcgee-baileys-is-proof-new-ideas-and-/marketing-still-vital-35812318.html
System1 Research 16.10.2017
https://www.system1research.com/blog/that-sit-will-never-sell-turning-potential-winners-into-profitable-launches
LSE Business Review 06.10.2017
http://blogs.lse.ac.uk/businessreview/2017/10/06/how-the-uk-came-to-adore-branded-wine-le-piat-dor/
The Guardian 01.12.2017
https://www.theguardian.com/books/2017/dec/01/the-best-books-on-drink-of-2017
The Irish times 08.01.2018
https://www.irishtimes.com/culture/books/baileys-origin-story-is-cream-of-irish-times-books-in-2017-1.3336618